Saturday, December 31, 2011

HAPPY NEW YEAR!

 2011 has been an incredible year for hook + ALBERT. Not only did we decide to follow our dreams, but we put a product in market that makes us proud. Our line has been so well received,  we will be in over 65 major retail doors this summer with our new collection. Thank you to those who made our dream become a reality.  We can't wait to show you what we have planned for 2012!

Friday, December 23, 2011

The details kids....


Note the matching color of the jean fold to the shoe...then the red sock! POP GOES THE WEASEL!

Tuesday, November 29, 2011

The morning after your holiday party....


.... could look like this if your wear the right stuff (if the Louboutin's are yours, you really had a good night!)

Monday, November 28, 2011

IT'S CYBER MONDAY!


Today is your chance to purchase "man's most comfortable dress sock" at a great price. Whether you are purchasing for yourself or as holiday gifts, we wanted to offer a sale that would knock your socks off! Go check it out on www.hookandalbert.com

Monday, November 21, 2011

The Forgetful Gentleman & hook + ALBERT....Sophistication and Class

 

We recently connected with the founders of Forgetful Gentleman (http://forgetfulgentleman.com) and fell in love with their attention to detail, love for menswear and incredible products. We liked their story so much, we decided to partner with FG to offer their clientele direct access to "man's most comfortable dress sock."

For the upcoming holiday season, be sure to check out their site for a gift any gentleman would appreciate.

Wednesday, November 16, 2011

hook + ALBERT launches custom WIRED sock at 2011 WIRED Store


LARGEST WIRED STORE EVER HITS TIMES SQUARE
 
Located at 42nd and Broadway in New York City, the 7th annual WIRED Store invites shoppers and curiosity seekers to get a first look at unique gadgets and gear, and to enjoy events, installations and experiences that embody the "WIRED lifestyle." The Store is a brick-and-mortar spin-off of WIRED, know for its big ideas, innovative design and focus on forecasting trends.

From Friday, November 18th through Saturday, December 24th, you can check out the WIRED store noon to 7 p.m. Wednesdays through Sundays (closed Thanksgiving Day). 

Thursday, November 10, 2011

The HOOK and the ALBERT


I found this amazing picture on one of my favorite blogs, www.guerreisms.com. All of their pictures highlight the finer details in a guy's wardrobe. Awesome shot of a hook and albert.

Wednesday, November 2, 2011

hook + ALBERT - PICTURE OF THE WEEK

Every day, our amazing customers send us pictures of their hook + ALBERT gear in action. This picture was emailed to us this morning. Gosh, that Storm Blue lapel flower looks great against his.....sorry, I got distracted.

Tuesday, November 1, 2011

People in hook + ALBERT

I love when people show us how they rock their h+A gear and this post is dedicated to one of my favorite people, Gai Gohari of Astor & Black. Gai has been making suits for some of our team members for years and if you are fortunate enough to work with him, you know he has an eye for the details. The first picture showcases Gai wearing an h+A tie and lapel flower. Above, is a custom blazer Gai created with a beautiful h+A lapel flower (he surprises some of his VIP's with our duds). You can check Gai's creations and happy clientele out at http://milanoandco.blogspot.com/


Friday, October 28, 2011

THE DRESS SOCK REINVENTED


We received an awesome customer email this morning that I wanted to share with you: "I do, however, own 14 pairs of h+A socks. So I have pretty much been wearing them every day for a week now and they are beyond f*!king comfortable!"

Without trying to sound cocky, we do hear the last part of that sentence a lot (sometimes with or without the vulgarity). The truth is, we have done something completely different to our dress sock, which ultimately makes it "beyond f*!king comfortable!" We spent well over a year working with our factory and a team of foot and ankle specialists to perfect our design, and the diagram above showcases some of its awesomeness.

You can purchase and view our complete line of socks at www.hookandalbert.com and don't be afraid to email us how "f*!king comfortable" they are!

Wednesday, October 26, 2011

SOCK STYLING 101


We received a customer email this morning asking us a very common question: "....what should I wear your bold colored socks with? I wear a suit to work almost everyday (except Friday) and want to use my socks to inject some color into my wardrobe without looking like a fool...."

This question gave us the idea to start a mini blog series called SOCK STYLING, where we will field questions on how to pair your dress socks with the outfit. We know that doing this in a tasteful yet sophisticated way can be tricky, but the good news is that there is no right or wrong answer (the bad news is there is no right or wrong answer).

Our first piece of advice is to be confident, but have direction. The above customer went on to tell us that he is in finance and, for the most part, leans towards a conservative look. He wears tailored suits in the Navy spectrum and most often pairs them with either white or blue shirts.

With this piece of intel, we recommend experimenting with our solids line, but avoiding a casual color (like hunter green). Pairing our purple solid with a blue suit is a beautiful look and can be relatively understated if done right - the same goes with our cloud and mustard colors. Remember, much like the theoretical stylings of a mullet*, you can keep it conservative up top, but have a party down below.

Do you have a SOCK STYLING question or dilemma? Let us know and we'll gladly give out two cents!


*we love the reference, but don't recommend pairing a mullet with any of our socks.

Tuesday, October 18, 2011

Lace them up!



For those of you who follow the blog and are familiar with our story, you know hook + ALBERT is all about the finer details in a man's wardrobe. While we set out to bring change to the luxury sock market (by reshaping the traditional ankle accessory,) we also felt it was important to offer our consumers those hard to find "little accessories" that can truly make your look unique.

One of those items that has been a huge success is our line of colored shoelaces. We offer five unique colors and sell them in sets of two (ie a pair of blue and a pair of red) or you can purchase the full collection of five. These laces come standard in 30 inch length and go perfect with a dress shoe or a low cut boot.

For those that purchased our laces (and there are a lot of you,) be sure to post some pictures of your laces in action on our facebook page (facebook.com/hookandalbert.)

Friday, October 14, 2011

Monday, October 10, 2011

A Great Start.

A special thanks to everyone who made our first day in business memorable.

Thursday, October 6, 2011

The R train.....


Today while riding the R train in NYC, I spotted two sartorially inclined gentlemen sitting apart from each other. Both had on form fitting suits with their beautiful tie knots being sandwiched between a spread collar. As I made my way down to their shoes, I was impressed - one with his Gucci loafers and the other in a Loake single monk strap. But the socks!

Hopefully on Monday, they will be enlightened.

Friday, September 30, 2011

We did reinvent the wheel.


This morning while reading a catalog from a reputable retailer, I was shocked (and pleased) by how they described their sock offering: "Honestly, it's a pair of socks. We didn't reinvent the wheel."

On October 10th, get introduced to the company that did reinvent the wheel.

Monday, September 12, 2011

hook + ALBERT testimonial


The official launch of hook + ALBERT is so close....At the end of this month, our site goes live and our line will be available for all. Until then, you must take our word that our sock line is pretty incredible. If you don't want to take our word, take the following testimonial from one of our h+A test team members, Jason:

"Wanted to tell you that I love the socks you gave me.  Dead honest, I have no complaints.  I wear them all the time and get a ton of compliments.  They are comfortable, haven’t ripped, thick enough on the bottom, etc.  As awkward as it sounds, I wish I had a complaint so you had something to perhaps tweak last second or fix, but I got nothing for you.  I love the socks." -Jason - Beverly Hills, CA

Wednesday, September 7, 2011

hook + ADLER


Our loyal blog readers have been sending us emails asking where the updates have been.....We promise the delay could not have been for a better reason. The hook + ALBERT team has a new addition. Last Thursday, we welcomed Adler Chase to the crazy world of fashion.

Monday, August 22, 2011

Fall/Winter '11 Photo Shoot - Day Three - THAT'S A WRAP!


Our inaugural Fall/Winter '11 photo shoot is done! Day three was a blast and a beautiful day that brought out friends of hook + ALBERT;  Rob, Alex, Chris and Dean did an awesome job modeling our line and truly brought the products to life.

The mission for the last day of shooting was to grab pure lifestyle shots and once again, Jacob and Ash of Jacob b. Murphy Photography did an awesome job.

As you will see if the following behind-the-scenes photos, we captured some awesome "wedding" shots to display how our line can be used during that "special day." Special thanks to Anthony Avedisian and the team at Biltmore Tuxedos for supplying us with some great threads.

A casual Saturday stroll

h+A green laces

h+A blue hopsack wool tie - perfect for this fall!

Socks are about self expression

h+A friends / models, Dean and Rob chilling on the stoop with their h+A laces and socks

h+A friend Alex P. showing off his business casual look


h+A friend / model Chris P. showing off his business look - h+A socks, tie and lapel flower in action

h+A dream team, Alex and Chris P. getting ready for their next shot

Making sure everything looks tight

Are those h+A polka dot socks?? Yes they are!

Chris P. and Alex P. working the look. h+A wool tie and lapel flower in action
Color correcting the final shot
Jacob B. making sure the lapel flower is perfect for the shot

Wedding shots! Chris P. working a gray h+A hopsack tie with his tux.

If you are getting married, don't be afraid to play with the socks and shoelaces. Here is a perfect example of how h+A can help during your special day

h+A friends / models, Chris P. and Rob R. just having fun. Look at the lapel flowers popping!