We did reinvent the wheel.

This morning while reading a catalog from a reputable retailer, I was shocked (and pleased) by how they described their sock offering: "Honestly, it's a pair of socks. We didn't reinvent the wheel."

On October 10th, get introduced to the company that did reinvent the wheel.

hook + ALBERT - fall / winter '11 lapel flower collection

hook + ALBERT testimonial

The official launch of hook + ALBERT is so close....At the end of this month, our site goes live and our line will be available for all. Until then, you must take our word that our sock line is pretty incredible. If you don't want to take our word, take the following testimonial from one of our h+A test team members, Jason:

"Wanted to tell you that I love the socks you gave me.  Dead honest, I have no complaints.  I wear them all the time and get a ton of compliments.  They are comfortable, haven’t ripped, thick enough on the bottom, etc.  As awkward as it sounds, I wish I had a complaint so you had something to perhaps tweak last second or fix, but I got nothing for you.  I love the socks." -Jason - Beverly Hills, CA

hook + ADLER

Our loyal blog readers have been sending us emails asking where the updates have been.....We promise the delay could not have been for a better reason. The hook + ALBERT team has a new addition. Last Thursday, we welcomed Adler Chase to the crazy world of fashion.