Monday, August 22, 2011

Fall/Winter '11 Photo Shoot - Day Three - THAT'S A WRAP!


Our inaugural Fall/Winter '11 photo shoot is done! Day three was a blast and a beautiful day that brought out friends of hook + ALBERT;  Rob, Alex, Chris and Dean did an awesome job modeling our line and truly brought the products to life.

The mission for the last day of shooting was to grab pure lifestyle shots and once again, Jacob and Ash of Jacob b. Murphy Photography did an awesome job.

As you will see if the following behind-the-scenes photos, we captured some awesome "wedding" shots to display how our line can be used during that "special day." Special thanks to Anthony Avedisian and the team at Biltmore Tuxedos for supplying us with some great threads.

A casual Saturday stroll

h+A green laces

h+A blue hopsack wool tie - perfect for this fall!

Socks are about self expression

h+A friends / models, Dean and Rob chilling on the stoop with their h+A laces and socks

h+A friend Alex P. showing off his business casual look


h+A friend / model Chris P. showing off his business look - h+A socks, tie and lapel flower in action

h+A dream team, Alex and Chris P. getting ready for their next shot

Making sure everything looks tight

Are those h+A polka dot socks?? Yes they are!

Chris P. and Alex P. working the look. h+A wool tie and lapel flower in action
Color correcting the final shot
Jacob B. making sure the lapel flower is perfect for the shot

Wedding shots! Chris P. working a gray h+A hopsack tie with his tux.

If you are getting married, don't be afraid to play with the socks and shoelaces. Here is a perfect example of how h+A can help during your special day

h+A friends / models, Chris P. and Rob R. just having fun. Look at the lapel flowers popping!

Thursday, August 18, 2011

Fall/Winter '11 Photo Shoot - Day Two


After an amazing first day with Jacob and Ash of Jacob B. Murphy Photography, we were at it again this morning for day two of our shoot. Today was all about capturing our products in action, and to accomplish this, we grabbed a good friend of hook + ALBERT, Rob.

Rob did an incredible job bringing each look to life and we were so thankful for his passion and energy throughout the day. Standing still for 8 hours is never easy, but Rob made it look effortless. While Rob has spent the better half of 10 years as a wine importer, perhaps he will now hit the runway?

Here is a look at some behind-the-scenes shots from today's shoot.

Ash fine tuning the look


Clean that dust

Jacob grabbing the perfect shot

Rob with an h+A wool tie

h+A lapel flower popping off the blue blazer


The perfect collar

h+A cloud solid sock with orange toe


The cat finally woke up!

h+A socks go great with jeans or a suit


The perfect fall look


Jacob focusing

Ash looking over the shoot

"A little to the right...perfect"

The cat is back asleep

Gray slacks, purple socks.

For those getting married this fall/winter, our gray wool tie goes great with a tux!

Our lead designer Janelle stopped by the shoot.

Rob getting comfortable in front of the camera

Just a natural

The perfect look
And that's a wrap!

Wednesday, August 17, 2011

Fall/Winter '11 Photo Shoot - Day One


With the official launch of hook + ALBERT staring us in the face, our team has been on an absolute grind over the past few weeks trying to make sure everything is in order for the big event.

A crucial step in the process is having our products photographed. With that said, we set out early this morning for Brooklyn, New York, to connect with Jacob Murphy and Ashley Orzol of Jacob B. Murphy Photography. 

On day one (of our three day shoot), it was all about capturing beautiful product shots that will be displayed on hookandalbert.com and across the pages of our lookbook. Jacob and Ashley did an absolutely incredible job on the product shots and we can't wait for you to see them when our site goes live.

After a nine hour shoot, we had one tired cat and some incredible shots! Here is a look behind-the-scenes....enjoy!

Jacob working his magic
One tired cat
h+A gray hopsack wool tie
Art direction by Ashley
h+A blue hopsack wool tie
h+A rugby stripe sock
Who is working the camera?
Ashley perfecting the shot