Tuesday, July 19, 2011

Big things come in small packages.

What is cooler than holding your wildest dreams in your hands. Today, courtesy of DHL, we are able to do just that.

For 6 months and counting, we have been working hard to bring our idea for "man's most comfortable dress sock" to life. As I write this post, I am sitting amidst our FW '11 hook + ALBERT sock collection. From solids to stripes, fit to functionality, we have officially nailed it!

Over the next couple of weeks, we will be giving you a sneak peak at the collection. We would love to hear your favorites.

Simply leave a comment on the blog or write to us on facebook....facebook.com/hookandalbert

4 comments:

  1. Congrats...Cant wait to lose my first pair in the dryer

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  2. Congrats. Cant wait to get a few pairs.

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  3. Thanks Adam! Trust me, after wearing our socks, you will never WANT to lose them...You may even hand wash and sleep next to them :)

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  4. Thanks so much Mike! I am really excited for you to wear your first pair.

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