"Whereas hosiery has long fulfilled its hygienic responsibility as a guardian of the ankle, it took some time before it could develop into its secondary role as a harmonizer of apparel. The sophisticated man of the 1930's was accustomed to coordinating his headgear with his footwear. With this precedent in place, why couldn't hosiery's varied colors and patterns also promote harmony between different sectors of an outfit? When neckwear motifs such as polka dots, stripes, and Spitalsfield neats began to appear in fine-gauge wool dress hosiery, men were further inspired to take full advantage of this accessory's increasing potential to enhance the entire ensemble."
Dressing the Man: Mastering the Art of Permanent Fashion - Alan Flusser
hook + ALBERT applied the best attributes of current sock construction and manufacturing techniques to our innovative new sock line. As many socks on the market have only one or two great qualities, our goal is to put all of those disparate qualities, along with our user-based improvements, into one package. The result is "man's most comfortable dress sock." Available to you this September.
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