Wednesday, August 17, 2011

Fall/Winter '11 Photo Shoot - Day One


With the official launch of hook + ALBERT staring us in the face, our team has been on an absolute grind over the past few weeks trying to make sure everything is in order for the big event.

A crucial step in the process is having our products photographed. With that said, we set out early this morning for Brooklyn, New York, to connect with Jacob Murphy and Ashley Orzol of Jacob B. Murphy Photography. 

On day one (of our three day shoot), it was all about capturing beautiful product shots that will be displayed on hookandalbert.com and across the pages of our lookbook. Jacob and Ashley did an absolutely incredible job on the product shots and we can't wait for you to see them when our site goes live.

After a nine hour shoot, we had one tired cat and some incredible shots! Here is a look behind-the-scenes....enjoy!

Jacob working his magic
One tired cat
h+A gray hopsack wool tie
Art direction by Ashley
h+A blue hopsack wool tie
h+A rugby stripe sock
Who is working the camera?
Ashley perfecting the shot


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